Artist Business Brainstorm Sessions are free or by donation one-on-one brainstorming opportunities for artist entrepreneurs with professionals in the business and arts business fields who would like to brainstorm and assist with arts business support. We are interested in supporting artists who are serious about strengthening, developing and growing their businesses. We believe we can support each other through growing challenges, as well as enhance our neighborhood and our businesses through the process of change.
Brainstorm sessions will be held from 9:00 a.m. – 11:00 a.m. on specific Fridays at the Asheville Area Arts Council at Pink Dog Creative in the River Arts District–346 Depot Street.
Upcoming Artist Business Brainstorms! Sign Up Today!
On Friday May 17, join business coach John Erwin for ”Personal Financial Coaching For Artist Entrepreneurs”
In these confidential, one-to-one sessions Personal Business Coach John Erwin can help you untangle and take control of your financial challenges. Whatever thread from the knot you’re pulling on–structuring your business for profitability, pricing, dealing with debt, personal financial management, or just plain getting a grip on how to read your financial statements for effective planning and management–John can help you get a clearer picture of where you are and what your next action steps should be.
On Friday May 24, join Anna Parker-Barnett, owner of Gallery Minerva, for“Ask a Gallery Owner!”
Finally! Your chance, artists, to ask a gallery owner anything you’ve ever wanted to ask. Anna is prepared to answer any question you might have, but here are a few topic examples to get your creative juices flowing – Do’s and don’ts when submitting artwork to galleries. How to market your work through the art gallery system? All the many ways to market art in the ever changing art market world.
Friday May 31, join Jenny Greer Fares, designer and co-owner of Sound Mind Creative, for “A Brand is a Special Way of Feeling.”
A Brand is a Special Way of Feeling - Learn what a brand is, why you need one. Learn how to build yours or make one yours. Brand consultant and self-proclaimed design glitteriti, Jenny Greer Juice Fares will explain how marketing doesn’t have to be an unscrupulous, irritating way for a company to manipulate consumers, but that it can be quite honorable, artistic work. It all starts with a feeling, a story and a poetic brand vision statement. Get to know your business and marketing plan better by adding a brand vision statement you can live by. What kind of company are you anyway? www.soundmindcreative.com
Interested in coaching a Artist Business Brainstorm?
If you’d like to host/lead an Artist Business Brainstorm or recommend a topic, please contact RADBusinessAssociation@gmail.com . Please send a brief summary of what you’d like to brainstorm two months in advance.
The sessions are free or by donation. Any donations will be given to the Asheville Area Arts Council (342 Depot Street, Asheville, NC 28801). If you sign up for a session and skip it, you will not be permitted to sign up for other future sessions.
|CREATED BY: RAD Business Association CONTACT|
Past Artist Business Brainstorms:
Darren Green of Old Wood Co. for “Wholesale vs. Retail.“
Are you an artist that’s wondered what it takes to add a wholesale component to your art business? Have you considered what challenges you might face when adding wholesale to your business profile? Fellow RAD artist and business owner Darren Green will give you insight into what it takes. Topics include finding the wholesale client, order fulfullment best practices, and how to be competitive in today’s market.
Heather Shirin, mixed media portrait artist, for ”Digital Imagery”
The most important thing you can do for your art career is have the best high resolution images of your 2D or 3D work available. Now that you have them…. now what?
Learn basic tools in Abobe Photoshop CS5 to crop, rotate and enhance for the best quality for exporting them for both print and web. We’ll go over resolutions, file sizes and naming conventions. We will discuss gallery submissions and how to display these images consistently on your website and how to design and submit within a printed gallery packet. Previous knowledge of photoshop ideal but not required. Software provided onsite.
Lori Theriault , potter at Crazy Green Studios, for “Social Media for Marketing: the Facebook Edition.”
Social Media for Marketing: the Facebook Edition. Using Facebook to market your business can be highly effective and easier than you think. Learn more about creating a Page, networking and cross promotion, growing an audience, and furthering your brand. The focus will be on Facebook, but may also touch on other social media outlets and how to organize and manage them together.
Lauren Patton, illustrator and co-owner of Zapow! Gallery,for ”Selling and Making Reproductions of Your Artwork”
Selling and Making Reproductions of Your Artwork : You want to make the art you love, reach your audience and pay your mortgage but often the people that are most excited about new and innovative art don’t have thousands of dollars burning holes in their pockets. What is an artist to do? One answer is to make your work more democratically assessable to the public via digital prints and giclees. Learn more about digitizing your work, digital prints vs. Giclees, how to present your reproductions, costs and suggested sales prices. We’ll also touch on local businesses that provide the services needed to take your image from paint to reproduction.
Kitty Love, Executive Director of the Asheville Area Arts Council for “Pick My Brain”
Pick My Brain: As director of the Asheville Area Arts Council, I get a lot of requests from a variety of folks wanting feedback and advice on their arts business, new nonprofit idea, new business idea, their job search, or just help getting to know the arts landscape in Asheville. Here’s everybody’s chance to pick my knowledge apart for their particular purpose! My areas of specialty are event management, municipal government, Google features, and I’ve been here for 17 years, so ask away!
Jensen Gelfond of Asheville Digital Lifestyle for “Tech-Help”
Tech Help and Hands-on Tutoring for Your Computer, Smartphone and More, Jensen Gelfond, Asheville Digital Lifestyle (www.AshevilleDigitalLifestyle.com)With your one-to-one session, here are some questions that Jensen can answer:How can I make sure my most critical business documents are available whenever and wherever I need them? How can I convert my calendar, to-list, notes and more to be digital? How can I speed up and optimize my computer?