Creating Economic Vitality through Arts & Tourism
Asheville Citizens Times article:
Mountain Xpress article:
The theme of the 2014 Creative Sector Summit was Creating Economic Vitality through Arts & Tourism. 2014 partners and sponsors include the City of Asheville, The Buncombe Cultural Alliance, The Asheville Convention and Visitor’s Bureau, The Asheville Area Chamber of Commerce, Economic Development Coalition, Leadership Asheville, New Song Music, The Altamont Theatre, and the Asheville Art Museum, MOOG Music, The Orange Peel, Red Daisy Art Design, Richard & Phyl Stiles – supporters of the Arts, Echo Mountain Recording, Visit & Venture, The LAB, Earth Fare, MMS, and Arvato
Visitors coming to our region represent a huge potential customer base for our creative businesses. The Asheville Convention and Visitor’s Bureau and Tourism Development Authority have done a lot to put Asheville in front of the rest of the nation as a great place to visit, and our musicians, artists, arts presenters, and independent creative businesses play a crucial role in fulfilling the expectations that visitors have once they arrive. More and more, visitors are seeking an authentic and interactive experience when they travel. Asheville has all it takes to provide a spectacular fulfillment experience, and the Summit in 2014 will facilitate a stronger relationship between the creative sector and the tourism industry, for the enhanced ability of both to meet customer need.
Thursday, March 20
8:30am-9:00am Registration and Check in
9:00am-10:00am The Perfect Storm: Visitation and Creativity in Buncombe County
Over 9 million visitors come each year to Buncombe County, and many of them are seeking unique, experiential, and signature destination amenities. Many of those visitors use the CVB’s visit planning tool, ExploreAsheville.com, to plan their visit. The Asheville CVB and AAAC have worked together to produce a comprehensive calendar connected to ExploreAsheville.com that provides an expanded opportunity for those seeking rich and diverse cultural experiences to find what they are looking for. The powerful architecture of the Explore site offers a variety of ways for the arts and culture business to meet customer need, including a custom profile page that gives an expanded view of each destination. Artists and arts organizations, as well as creative businesses, will be provided a free opportunity to meet new customers before they even set foot in Asheville.
Stephanie Brown, Executive Director of the Asheville Convention & Visitors Bureau
Kitty Love, Executive Director Asheville Area Arts Council
Sponsored by The Asheville Convention and Visitor’s Bureau
10:00am-12:00pm Inspiration and Innovation: Building a Great City
Keynote: Jennifer Cole, Executive Director Metro Nashville Arts Commission
Keynote: Lee Fisher, President and CEO CEOs for American Cities
Sponsored by the Economic Development Coalition of the Asheville Area
Lunch will be provide in The Green Room.
1:00pm-3:00pm Success Stories: Projects From Our Neighbors
Alan Ethridge, Executive Director Metropolitan Arts Council of Greenville
Dan Bowers, President ArtsBuild, Chattanooga (via skype)
Peggy Townsend, Public Art Coordinator City of Chattanooga (via skype)
4:15pm-5:30pm “Take this Job and Shove It!”: Music as a driver of Tourism & Economic Development Panel
Sponsored by Echo Mountain
5:30pm-7:30pm Networking Reception and Live ‘Echo Sessions’ Recording
Friday March 21
8:30am-9:00am Registration and Check in
9:00am-10:00am Blue Ridge Music Trails of North Carolina—A Comprehensive Strategy for Cultural Tourism
A look into the history of traditional mountain music, its economic impact, the strategy driving the Music Trails project, and the marketing that promotes it.
Angie Chandler, Executive Director Blue Ridge National Heritage Area
Jill Jones, Director of Marketing and Communications Blue Ridge National Heritage Area
Laura Boosinger, Musician, project consultant, and Executive Director of the Madison County Arts Council
10:00am-12:00pm The Power of Special Events
Introduction by Ben Teague
Emmy Parker, MOOG Music Marketing Director
William Funderburk, Burning Man
Scott Watson, Executive Director Piccolo Spoleto Festival, Charleston, SC
Linda Smathers, Shindig on the Green
Lunch will be provide in The Green Room.
1:00pm-2:00pm NC Division of Tourism, Film & Sports Development Update
Don’t miss the Division’s preview of exciting new marketing initiatives for 2014-2015. Learn when, where and how your organization will benefit from the Division’s commitment to connecting and attracting domestic and international audiences to more of North Carolina’s distinctive and appealing stories.
Andre` R. Nabors, Tourism Development Manager NC Division of Tourism, Film, and Sports Development
2:00pm-4:00pm Local Opportunities, The Artist as Partner
Learn more about what successful creative destinations within Buncombe County have done to capture visitors. These are creative businesses, nonprofits, arts presenters and historic sites who have captured funds not only from customers but also from funding sources, such as the Tourism Product Development Fund offered by the Tourism Development Authority. Many of these groups consistently reach out to artists and other creativity engineers to augment their projects using those funds. Artists will benefit from hearing more about what those groups look for when they need art works, curation, design, and other creative input.
Guillermo Rodriguez, Vice Chair of the City of Asheville’s Public Art and Culture Commission and is on the Board of Directors of the Asheville Design Center.
Jaan Ferree, Jaan is proud to be a member of the Public Art and Cultural Commission of Asheville and the chair of the Urban Trail Committee. She was a member of the design panel that chose the artist and design for the new terrazzo floor in the US Cellular Center. Jaan is a free-lance interior designer.
Sam Powers, Director, City of Asheville Office of Economic Development. Sam will discuss the City’s process of request for proposal for artists to contract with the City on capital improvement projects, and about the role of the US Cellular Center in arts & tourism.
Callie Polk, Asheville Airport Gallery
Jill Jones, Blue Ridge National Heritage Area, Blue Ridge Music Trails
Alice Sebrell, Black Mountain College Museum and Arts Center
Friday Evening 7:00pm-10:00pm Buncombe Built: Musical Showcase and AAAC Members Reception
SATURDAY MARCH 22
Creative Community Resource Day FREE
Asheville Art Museum
9:00am-12:00pm Buncombe Cultural Alliance Stakeholders Meeting
Facilitated by Tracy Kunkler, Simms & Steele Consulting
In 2013, one of the top goals of the Creative Sector Summit was achieved, and the Buncombe Cultural Alliance was convened. Over the course of 2013, the BCA met to identify how best to serve arts, culture and entertainment in Buncombe County. The Asheville Area Arts Council serves as the backbone administrative organization for the BCA. The City of Asheville was the 2013 funding partner. The BCA will host an open forum with stakeholders in five key areas of arts, culture, and entertainment in Buncombe County, in order to improve the draft scope of strategy arts culture and entertainment.
12:00pm-1:00pm Public Art & Cultural Commission presention
1:00pm-2:00pm Building Strategic Partnerships to Improve Access to Quality Arts Education for All Students.
Learn about North Carolina’s Comprehensive Arts Education plan for students; a brief history of the legislative work that made it possible and the North Carolina Arts Council’s role in ensuring access to high quality arts education for all students in our state, including grant opportunities. After delving into the basics of collective impact work, engage in conversation with peer across Buncombe County on how to set a common vision for arts education for all students in the county and ways to align resources to support that shared vision.
Banu Valladares North Carolina State Arts Council
Suggested articles and resources for participants to review prior to session:
12:00pm-3:00pm Artist Opportunity Tabling with Summit Partners and Area Organizations
The Convention and Visitor’s Bureau and Asheville Area Arts Council present a hands-on workshop for using the new arts, culture, and entertainment specific web portal on ExploreAsheville.com
HandMade in America
Visit & Venture
The Anam Cara Theatre Company
City of Asheville
LEAF Community Arts/ The Easel Rider
Blue Ridge National Heritage Area
2:00-3:00 Visitor Readiness for the Creative Community
Facilitated by: Cortina J. Caldwell, Founder/Managing Consultant of Visit & Venture. www.visitandventure.com
Description: Over the years, Asheville has earned accolades from national media sources and a following from many choosing to follow their bliss be it for the indie food scene; staple breweries; alternative health and wellness; handcrafted goods; the entrepreneurial spirit; legendary resorts or breathtaking views of the Blue Ridge Parkway. Regardless of the reason, when the destination is Asheville the underlying reality is that creativity is our main attraction and native kudzu. In this interactive session, we will further explore traveler profiles, patterns and trends in order to spark a dynamic discussion on strategies for integrating our creative expressions with the guest experience by becoming “visitor ready”.
12:00pm-3:00pm Gallery One-On-One
Representatives from local galleries available for one-on-one portfolios review.
12:00pm-3:00pm Film Series curated by Daniel Lowe
12:00-3:00 Paint Out in Pack Square!
Stop and say hello and take in Asheville Urban Landscape Project artists live painting on your way to the Art Museum!
Creative Community Resource Day food and drinks provided by Earth Fare.
Thanks to our sponsors:
Richard & Phyl Stiles – supporters of the Arts