Creative Sector Summit

2013 Creative Sector Summit ad and flyer The Creative Sector Summit is an initiative recommended by the 2009 Downtown Asheville Master Plan. The top goals of the Summit as recommended include a state-of-the-arts audit, and the creation of an alliance of arts presenters.

The Creative Sector Summit is an initiative facilitated by the Asheville Area Arts Council, in partnership with the City of Asheville, the Asheville Area Chamber of Commerce, The Asheville Art Museum, The Asheville Community Theater, Handmade in America, The Asheville HUB Project, Arts North Carolina, and affiliate organizations and individuals within the Asheville/Buncombe area Creative Sector.

The Creative Sector Summit is an opportunity for networking and creative problem solving: for cross pollination, education, creation of sector advocacy, collaboration on initiatives and programs, to maximize funding opportunities, and as an opportunity for non-arts organizations and economic drivers to work with the sector more effectively. With more and more national organizations realizing the incredible community building and economic development powers of creativity and the arts, it is imperative that Asheville (and beyond) galvanize and cooperate to make the most of the opportunities this recognition and its associated funds and resources represents.

The Creative Sector Summit 2013 focused on the importance of the relationship between arts and economic development, by bringing into focus opportunities to create jobs in the arts and how to utilize the vitalizing qualities of arts and culture to building community and the economy. A feature of te 2013 Summit was arts and culture based development, an exciting national trend building partnerships between local governments, economic drivers, nonprofit arts and culture organizations, and private investors, to build vibrant American communities.

Directors Report:

Mountain Xpress Article:

A place at the table: Art and commerce collide in Asheville

Resources from the Creative Sector Summit 2013:

For information on The Arts North Carolina Education Policy Agenda, Legislative Agenda, and art advocacy:

http://www.artsnc.org/action-center/agenda/

For information on Creative Placemaking funding opportunities with the National Endowment for the Arts:

NEAinfo

For information on contributing to the Arts within the Downtown Asheville area:

downtownmasterplan

For information on obtaining funds for public art projects:

http://www.fhlbatl.com/ahp/Set-aside/consumer-loan.html

Creative Sector Summit 2013 Schedule:

March 6th

Creativity and Development Breakfast
Golden Belt: A Case Study Blending Arts, Sustainability and Business

March 6th 8:30 – 11:30 a.m.

Breakfast at the Chamber Board Room, 2nd Floor, 36 Montford Avenue
Dr. Gary Kueber, CEO, Scientific Properties
Scientific Properties/Golden BELT
http://goldenbeltarts.com/
Keynote

Sponsored by the Asheville Area Chamber of Commerce
(NOTE: The breakfast is not included in Summit registration. Please email kitty@ashevillearts.com to register)

As the River Arts District redevelops, many are wondering how we’ll manage to keep art as a significant component of the area. Jack Cecil of Biltmore Farms and the Economic Development Coalition’s 5×5 Plan will facilitate a discussion with Dr. Gary Kueber, COO of Scientific Properties. Attendees will have the opportunity to learn about Durham’s Golden Belt, a signature example of Creative Placemaking, bringing creativity and energy efficiency together in a unique arts-based development. With a focus on the arts and creativity, Golden Belt features a sustainable design and a historic restoration that embraces the funky industrial aesthetic to forge a unique urban environment where creative people live, work and play.

Living as Art: Creative Placemaking Panel
Creative Placemaking in Buncombe County

March 6th 1pm -3:30pm
Asheville Community Theatre

Sponsored by The Asheville Community Theatre

The good, bad and ugly, and most importantly, the why, of making great places in our community. Panel representatives of the business community who have had a hand in changing the landscape and the economy of the region through great creativity based projects or who work with arts and culture in their endeavors, speaking on the topics of arts and economic development, the role of government, the pitfalls and the good stuff, what worked, what didn’t. Understanding what private sector creative development has done so far helps envision the future potential of public/private/nonprofit consortium opportunities for development of arts and culture based projects.

Stephanie Monson, urban planner with the City of Asheville’s Office of Economic Development will moderate facilitated Q&A.

Panelists:
Jack Cecil, Biltmore Farms
Rob Pulleyn, Marshall High Studio
Randy Shull, Pink Dog Creative
Wayne Martin, NC Arts Council
Chris Beecham, NC Arts Council
Cindy Visnich Weeks, Mountain Housing Opportunities
Stephanie Swepson-Twitty, Eagle Market Streets Development Corporation
Special presentation 3:00 -3:30 Arthur Fleming, 1st VP/Director of Community Investment Services, FHLBank Atlanta (click here for more information)

March 7th

Initiatives and Opportunities in Arts Based Development

An overview of municipal plans and initiatives with opportunities for arts collaboration, and introduction to resources nationally and statewide for funding and technique.

March 7th 9:00am – 11:30am
The Asheville Community Theatre

Stephanie Monson, the city of Asheville’s Riverfront Redevelopment Coordinator, Tom Gallaher, president of Heritage Directions, LLC, Lucy Crown, Project Coordinator of County of Buncombe Parks and Recreation’s Greenways plan, and Kitty Love, Executive Director Asheville Area Arts Council on identifying funding and capturing opportunities for community and economic development through the arts.

Local government has spent considerable energy identifying the need for more arts-based collaborations on public developments, on which millions are spent annually. What is the strategy for turning this vision into action? With input from the community’s creative problem solvers, artists and arts organizations, these initiatives can be enhanced and expanded, and add to the quality of life in the region. Putting the pieces together representing opportunity, resources, and creativity is what Creative Placemaking is all about.

LUNCH
12 noon – 1pm (provided)
Across the street from ACT at Magnolia’s
Sponsored by the City of Asheville, Parks, Recreation and Cultural Arts Department

The Buncombe Cultural Task Force
A call for partners to create cultural Task Force, charging local governments, arts organizations, economic drivers, and the creative community to bring valuable resources to Buncombe County.

March 7th 1:30pm – 3:30pm
The Asheville Community Theatre

Sponsored by the City of Asheville, and Asheville Community Theatre
This session will be facilitated by Tracy Kunkler of Sims & Steele Consulting,
Partner, Sims & Steele Consulting http://www.simsandsteele.com
Dynamic Governance Institute (a division of Sims & Steele)
http://www.dynamicgovernanceinstitute.com/

In the National Endowment for the Arts’ report Creative Placemaking, Ann Markusen and Anne Gadwa describe creative placemaking as a situation in which “partners from public, private, non-profit, and community sectors strategically shape the physical and social character of a neighborhood, town, city, or region around arts and cultural activities. Creative placemaking animates public and private spaces, rejuvenates structures and streetscapes, improves local business viability and public safety, and brings diverse people together to celebrate, inspire, and be inspired.”

The Buncombe Cultural Task Force will represent the diversity of partnerships required to develop a unified and strategic approach to creative placemaking in Asheville and Buncombe County. Local governments, arts organizations, private investment and the creative community are all needed to advance the creative sector as a stimulant for community and economic development.

Upcoming funding opportunities for the support and funding of creative placemaking have been identified, and this meeting will assess a strategic approach to the National Endowment for the Arts Our Town and ArtPlace grants. Organizations wishing to participate and partner should attend. Elected officials are encouraged to guide the process and make recommendations on priorities.

March 8th

Community Resource Day
Asheville Art Museum
2 S. Pack Square
Asheville, NC 28801
11am -4pm
3rd floor galleries

Sponsored by the Asheville Art Museum and Asheville Area Arts Council

Presentations by:
David Starkey, Asheville Lyric Opera
Mountain BizWorks featuring Sharon Oxendine and Wendy Outland
Heidi Reiber, Chamber/EDC: 5×5 initiatives in arts and culture
Stephanie Swepson-Twitty, Eagle Market Streets Development Corporation
Carrie Runser-Turner, GroWNC Cultural Alliance of WNC
Pam Myers, Asheville Art Museum
& OPEN Asheville is a community forum catalyzing Creative Placemaking for and with Asheville’s contemporary culture and local business economies. This movement will give rise to the return of our city’s streets to their rightful place as the center of civic life in this wonderful city by working with government, business, and neighborhood leaders to test, analyze and institutionalize placemaking. Short-term, incremental, small-scale projects in public spaces inspire more substantial, permanent investments at the street, block, or building scale.

OPEN (Outreach Projects Engaging Neighborhoods), was founded by Luly Gonzalez, an intern-architect and urbanist, and Meka Bunch, a community Placemaking activist and experienced natural building project manager. OPEN is a non-profit social enterprise providing a local community forum for generating ideas around creative Placemaking and acting as the community’s liaison before the City. OPEN is poised to expand on public places to foster an even more livable, sustainable, and connected experience of community in our city that stimulates and preserves our unique, diverse culture.

Arts2People and the Asheville Area Arts Council are proud supporters of O.P.E.N.’s efforts. We hope that you will join us in supporting their work, so that we can all benefit from the many positive effects that well-designed and integrated public spaces can provide for our growing city.

Workshops by:
Handmade in America featuring Craft Labs
11 – 11:45 lab on “Finding Your Target Market” Taught by Yoko Morris, Entrepreneurship Program Manager of HandMade in America. The majority of businesses spend 6-8 months targeting the wrong market. By the time they realize it, they have wasted a good deal of time and money. We will do several activities in this class which will help you find your target market and how to reach them. Together we will work out who buys your work, as well as where and why they buy it.
1:30 – 2:15 lab on “How to Tell Your Story” Taught by Gwynne Rukenbrod, Executive Director of HandMade in America. Storytelling is the single most powerful communication tool available to you and can be your best selling tool. The teacher will teach you the importance of learning how to tell your unique story and hone your skills at story telling. We will talk about the three steps in a good story and group exercises will lead you through each step of YOUR story.
2:30 – 3:15 lab on “How to Engage a Visitor in Your Studio.” Taught by Wendy H. Outland of WHO Knows Art.

Buckminster Fuller Marketing by Ben Mack
How Bucky’s Topology Re-Popularized Yo-Yo’s, and How To Apply Fuller’s Philosophy To Make Your Art Go Viral

The Community Resource Day Brings together artists and the organizations and resources they need, and it’s FREE!
~for professional development,
~to find economic opportunity,
~to engage in their communities and build their networks.

LUNCH (provided for afternoon participants)
12:00 noon to 1:00 pm
Sponsored by the Asheville Area Arts Council
Handmade in America 125 S. Lexington Avenue 28801

Arts Advocacy Training with Arts North Carolina (limited to 50)
With Karen Wells, Executive Director of Arts North Carolina

1:30-3:30pm
Handmade in America
125 S. Lexington Ave 28801

Sponsored by Arts North Carolina and Handmade in America

Marketing guru Seth Godin concludes his recent blog, On Behalf of Yes, with this call to action: “There will always be a surplus of people eager to criticize, nitpick or recommend caution. Your job, at least right now, is to reinforce the power of the yes.” Arts active individuals know the power of “yes”. As citizens who care about our city, our region, our state, our nation, we can make a difference through our positive, proactive communications and relationships. Advocacy is how we make a difference when we unify around shared goals and values. Join us on Friday, March 8th, to conclude our Creative Sector Summit with an invigorated call to action. Expect to take away tools and strategies enabling you to work more effectively with our municipality and with our elected state leaders.

Evening Reception

Opening Reception of ”apotheosis” the works of Tom Pazderka

6:00-9:00pm

Asheville Area Arts Council

346 Depot Street 28801

Sponsored by the Asheville Area Arts Council

Following the Creative Sector Summit please join us for the opening reception of Tom Pazderka’s “apotheosis” from 6-9pm. Pazderka is local conceptual mixed media artist. ”Apotheosis” expands beyond the visual arts and explores history, science, psychology, construction, and architecture. For more information about Pazderka visit www.tompazderka.com.

Our Partners:

asheville-art-museum