CREATIVE-SECTOR-SUMMIT_4th-annual_FINAL-940x1054The theme of the 2014 Creative Sector Summit was Creating Economic Vitality through Arts & Tourism. 2014 partners and sponsors include the City of Asheville, The Buncombe Cultural Alliance, The Asheville Convention and Visitor’s Bureau, The Asheville Area Chamber of Commerce, Economic Development Coalition, Leadership Asheville, New Song Music, The Altamont Theatre, and the Asheville Art Museum, MOOG Music, The Orange Peel, Red Daisy Art Design, Richard & Phyl Stiles – supporters of the Arts, Echo Mountain Recording, Visit & Venture, The LAB, Earth Fare, MMS, and Arvato.

Visitors coming to our region represent a huge potential customer base for our creative businesses. The Asheville Convention and Visitor’s Bureau and Tourism Development Authority have done a lot to put Asheville in front of the rest of the nation as a great place to visit, and our musicians, artists, arts presenters, and independent creative businesses play a crucial role in fulfilling the expectations that visitors have once they arrive. More and more, visitors are seeking an authentic and interactive experience when they travel. Asheville has all it takes to provide a spectacular fulfillment experience, and the Summit in 2014 will facilitate a stronger relationship between the creative sector and the tourism industry, for the enhanced ability of both to meet customer need.


Thursday, March 20th – Altamont Theatre

8:30am – 9am: Registration and Check In
9am – 10am: The Perfect Storm: Visitation and Creativity in Buncombe County

10am – 12pm: Inspiration and Innovation: Building a Great City

12pm – 1pm: Lunch
1pm – 3pm: Success Stories: Projects From Our Neighbors

4:15pm – 5:30pm: “Take this Job and Shove It!”: Music as a driver of Tourism & Economic Development Panel

5:30pm – 7:30pm: Networking Reception and Live “Echo Sessions” Recording

Friday, March 21st – Altamont Theatre

8:30am – 9am: Registration and Check In
9am – 10am: Blue Ridge Music Trails of North Carolina—A Comprehensive Strategy for Cultural Tourism

10am – 12pm: The Power of Special Events

12pm – 1pm: Lunch
1pm – 2pm: NC Division of Tourism, Film & Sports Development Update

2pm – 4pm: Local Opportunities, The Artist as Partner

7pm – 10pm: Buncombe Built: Musical Showcase and AAAC Members Reception

A concert composed of instruments made right here in Buncombe County.

Saturday, March 22nd – Asheville Art Museum

Creative Community Resource Day – FREE

9am – 12pm: Buncombe Cultural Alliance Stakeholders Meeting

  • Facilitated by: Tracy Kunkler, Simms & Steele Consulting

12pm – 1pm: Public Art & Cultural Commission Presentation
1pm – 2pm: Building Strategic Partnerships to Improve Access to Quality Arts Education for All Students

12pm – 3pm: Artist Opportunity Tabling with Summit Partners and Area Organizations

The Convention and Visitor’s Bureau and Asheville Area Arts Council present a hands-on workshop for using the new arts, culture, and entertainment specific web portal on

  • HandMade in America
  • Visit & Venture
  • The Anam Cara Theatre Company
  • City of Asheville
  • LEAF Community Arts/The Easel Rider
  • Blue Ridge National Heritage Area

2pm – 3pm: Visitor Readiness for the Creative Community

  • Facilitated by: Cortina J. Caldwell, Founder/Managing Consultant of Visit & Venture

12pm – 3pm: Gallery One-On-One

Representatives from local galleries available for one-on-one portfolios review.

12pm – 3pm: Film Series curated by Daniel Lowe
12pm – 3pm: Paint Out in Pack Square

Stop and say hello and take in Asheville Urban Landscape Project artists live painting on your way to the Art Museum!


Alliance aims to create arts collaboration
by Carol Motsinger, Asheville Citizen Times, March 22, 2014

The birth of Asheville Arts Alive: new web portal aims to connect artists and tourists
by Jake Frankel, Moutnain Xpress, March 22, 2014

Thank You to Our Sponsors:

arvato_logo CityLogo-FlatBlack-940x940 orangepeel altamont_logo echo_mountain_logo asheville_logo stiles chamber-of-commerce-logo moog-fest-logo EDC-logo-spot-940x373 asheville-art-museum newsong_logo earth_fare_logo visit_and_venture_logo red_daisy_logo LAB_logo iamavl_logo MMS_logo